Earned Media is the process of creating credibility through third-party validation. It's free advertising, and with the right approach, can be very useful in achieving public awareness of your brand.
- Media Relations -
Displaying your business through earned media instead of through paid promotion increases your credibility through third-party validation. By now, most people are accustomed to flipping past paid advertorials, knowing it's pure marketing-and we all get enough of that in any given day. The goal is to have a credible source, a reporter or news anchor, speak about your business on your behalf.
Humanity will sit down with you, get to know your business needs and services, and carefully craft a newsworthy story that best showcases what you do and why it's important - defining a specific call to action that will meet your communication goal.
We will then create a list of media contacts of reporters who would be interested in writing about the topic at-hand, If all is successful, the story will be printed, and your brand will be on display - for free!
- Earned Media -
Big Sisters of BC Lower Mainland
Big Sisters operates throughout the Lower Mainland empowering 800+ girls a year by matching them with female mentors. These are a couple of the stories I created to spread the word about the programs to the Surrey community, which has the highest number of girls waiting for a friend at any one time.
Eversafe Ranch Outreach Society is an amazing charity run by Judy and Alan Daser. They work extremely hard to see that women and children transitioning from shelters throughout the Lower Mainland, do so with dignity. They provide furniture, housewares and clothing to families in need, and operate a thrift shop in Surrey (Cloverdale) to fund their mission. I created a press release in the Spring around Spring cleaning to bring awareness to their thrift store.
Yoga Outreach recently partnered with the BC Society of Transition Houses to launch a project called Reaching Out with Yoga, which will provide trauma-informed yoga to women and children fleeing violence and accessing Transition Houses across BC. One of the first four locations commencing June 2016 is Revelstoke. Looking to spread the word that trauma-informed yoga training and the program will be in Revelstoke soon we pitched the story to all of the local news.
This park was set to open and there had been no mention from the City of who was behind that park opening. After pitching to multiple media outlets, the grand opening looked a lot different. Wayne and Cynthia were given a chance to speak, and media was there to capture it. It was very important to me that they be heard and their son’s unsolved murder - remembered.
