Humanity was created from a passion
​to help others follow their passions.

Since grade school Sara was always speaking up for the "little guy". As the years went on, she would do everything she could to ensure her friends and family followed their passions and started doing what they loved by helping them (or gently forcing them) to get started.

​Before launching Humanity PR, Sara served as the Manager of Marketing and Communications for Big Sisters of British Columbia, where she was instrumental in launching a new annual event which raised hundreds of thousands of dollars to support at-risk girls across the Lower Mainland. She was also able to double the amount of volunteer mentors & schools for their after-school mentoring program, Go Girls! through photography, advertising, creative contests, and social media management. 

​Sara also acted as the Director of Communications for Yoga Outreach, where she was able to improve branding, double social media following, and secure new donors, sponsors, earned media, and volunteers, including securing sponsorship for a new website; in order to expand trauma informed yoga programming across the Lower Mainland to support individuals accessing various social service facilities, including the Burnaby Youth Jail, Women's Jail, addictions recovery centers, an Alzheimer's support group, and local hospital psych units.

Since launching Humanity PR, Sara has worked with local charities and small businesses to help them achieve their communications goals; creatively and affordably, by removing their communications barriers, creating earned media stories and new partnerships, improving branding, and developing clean and elegant visual designs.

Sara truly enjoys working on projects big and small. When she's not supporting local non-profits and small businesses, Sara can be found leading trauma-informed yoga classes in Surrey, BC, hiking with her dogs, or enjoying activities around the community with her two little ones.